Ex-Founder & Senior Business Operations Leader

Meryl
Toporoff

Built a skincare startup from zero to $1M ARR. 55+ product launches. 200+ retail partners. 15 years of building, scaling, and leading from the ground up — all without outside funding.

55+
Products Launched
$1M
ARR by Year 3
200+
Retail Partners
800%
Profit Margin Growth

Builder. Operator. Founder.

I built my skincare company, Anjolie, from an idea at Cornell into a thriving B2B and DTC brand — reaching thousands of customers, entering over 200 national retailers including the highest-traffic Whole Foods in the country, and achieving $1M ARR by year three.

I scaled the team from zero to 30 employees across sales, marketing, fulfillment, and customer support, while developing and optimizing every core business process. I directed the entire supply chain — both domestic and international — coordinating logistics from ocean freight to customs to get products delivered on time and on budget.

After 15 years of running Anjolie, I closed that chapter and most recently served as Director of Product and Operations at Exponent Beauty, a clinical-grade skincare innovator. I'm excited to bring my entrepreneurial perspective to help the next generation of startups build and grow.

🛠️
Operational Excellence
Built all core business operations from scratch, scaling to 30 employees with an average DTC order value of $150.
📋
Cross-Functional Leadership
Led product development and go-to-market strategies for 55+ launches, increasing profit margins from 200% to 1,050%.
🌐
Supply Chain Management
Managed global and domestic supply chains with a return rate below 1%, delivering to all 50 states and two countries.
📈
Data-Driven Insights
Used performance metrics and dashboards to refine strategy and communicate progress to stakeholders.

Where I've Made an Impact

2024 — Present New York, NY

Director of Product and Operations

Exponent Beauty

Drove operations and strategic initiatives at a clinical-grade, self-activated skincare company. Supported the CEO and cross-functional teams in scaling the business across retail (Credo Beauty, Nordstrom, Bluemercury) and DTC channels. Brought founder-level operational discipline to a fast-growing, B Corp certified brand.

Strategy Operations B Corp Retail Expansion
2009 — 2024 New York, NY

CEO & Founder

Anjolie

Founded a sea botanical skincare company while at Cornell and scaled it over 15 years into a multi-channel brand. Built the wholesale business to 200+ national retailers including Whole Foods, Mom's Organic Market, and Soft Surroundings. Organically grew revenue without outside funding, developed and launched 55+ award-winning products across skincare, bodycare, haircare, and fragrance. Managed all operations including production, supply chain, marketing, and fulfillment.

Founder Product Development Wholesale DTC Supply Chain Team Building

What I Bring to the Table

🚀

Product Launches

End-to-end product development and go-to-market execution. 55+ successful launches across skincare, bodycare, haircare, and fragrance categories.

⚙️

Operations & Process

Building scalable processes from zero. Fulfillment, customer support, team management, and internal systems designed for growth.

🌍

Supply Chain

Domestic and international supply chain management, including ocean freight, customs coordination, and manufacturing partnerships.

🏪

Wholesale & Retail

Built a wholesale channel to 200+ retailers including Whole Foods, managing relationships, sell-through, and account growth.

💻

DTC & eCommerce

Grew a direct-to-consumer channel with a $150 average order value and sub-1% return rate, delivering to all 50 states.

🌱

Entrepreneurial Leadership

15 years of founder experience — from bootstrapping and fundraising alternatives to team scaling, brand building, and social enterprise.

Featured & Recognized

Oprah Magazine

Recognized for socially responsible business practices and commitment to sustainable, ethical skincare.

Eileen Fisher

Honored for building a social enterprise that supports women entrepreneurs through microloan funding worldwide.

Cornell University

Featured student business at entrepreneurship@cornell. Invited speaker and panelist at Cornell Entrepreneurship events.

The Wall Street Journal

Exponent Beauty featured for its innovative approach to self-activated, clinical-grade skincare.

Foundation

🎓

Cornell University

B.S. in Communication, Applied Economics and Management

Lambda Pi Eta · eLab Startup Accelerator · Cornell Undergraduate Startup and Venture Capital Club · Cornell Entrepreneurs Organization · CALS Ambassador · Guest Lecturer, Cornell Freshman Seminar

Ready to Build Something Together?

Whether you're scaling a startup, launching a product, or need operational expertise — I'd love to hear from you.

merylg12@gmail.com