Ex-Founder & Senior Business Operations Leader

Meryl
Toporoff

Built a skincare startup from zero to $1M ARR. 55+ product launches. 200+ retail partners. 15 years of building, scaling, and leading from the ground up — all without outside funding.

Meryl Toporoff
55+
Products Launched
$1M
ARR by Year 3
200+
Retail Partners
800%
Profit Margin Growth

Builder. Operator. Founder.

I built my skincare company, Anjolie, from an idea at Cornell into a thriving B2B and DTC brand — reaching thousands of customers, entering over 200 national retailers including the highest-traffic Whole Foods in the country, and achieving $1M ARR by year three.

I scaled the team from zero to 30 employees across sales, marketing, fulfillment, and customer support, while developing and optimizing every core business process. I directed the entire supply chain — both domestic and international — coordinating logistics from ocean freight to customs to get products delivered on time and on budget.

After 15 years of running Anjolie, I closed that chapter and most recently served as Director of Product and Operations at Exponent Beauty, a clinical-grade skincare innovator. I'm excited to bring my entrepreneurial perspective to help the next generation of startups build and grow.

🛠️
Operational Excellence
Built all core business operations from scratch, scaling to 30 employees with an average DTC order value of $150.
📋
Cross-Functional Leadership
Led product development and go-to-market strategies for 55+ launches, increasing profit margins from 200% to 1,050%.
🌐
Supply Chain Management
Managed global and domestic supply chains with a return rate below 1%, delivering to all 50 states and two countries.
📈
Data-Driven Insights
Used performance metrics and dashboards to refine strategy and communicate progress to stakeholders.

Where I've Made an Impact

2025 New York, NY

Director of Product and Operations

Exponent Beauty

Drove operations and strategic initiatives at a clinical-grade, self-activated skincare company. Supported the CEO and cross-functional teams in scaling the business across retail (Credo Beauty, Nordstrom, Bluemercury) and DTC channels. Brought founder-level operational discipline to a fast-growing, B Corp certified brand.

Strategy Operations B Corp Retail Expansion
2009 — 2024 New York, NY

CEO & Founder

Anjolie

Founded a sea botanical skincare company while at Cornell and scaled it over 15 years into a multi-channel brand. Built the wholesale business to 200+ national retailers including Whole Foods, Mom's Organic Market, and Soft Surroundings. Organically grew revenue without outside funding, developed and launched 55+ award-winning products across skincare, bodycare, haircare, and fragrance. Managed all operations including production, supply chain, marketing, and fulfillment.

Meryl harvesting sea botanicals for Anjolie
Founder Product Development Wholesale DTC Supply Chain Team Building

What I Bring to the Table

🚀

Product Launches

End-to-end product development and go-to-market execution. 55+ successful launches across skincare, bodycare, haircare, and fragrance categories.

⚙️

Operations & Process

Building scalable processes from zero. Fulfillment, customer support, team management, and internal systems designed for growth.

🌍

Supply Chain

Domestic and international supply chain management, including ocean freight, customs coordination, and manufacturing partnerships.

🏪

Wholesale & Retail

Built a wholesale channel to 200+ retailers including Whole Foods, managing relationships, sell-through, and account growth.

💻

DTC & eCommerce

Grew a direct-to-consumer channel with a $150 average order value and sub-1% return rate, delivering to all 50 states.

🌱

Entrepreneurial Leadership

15 years of founder experience — from bootstrapping and fundraising alternatives to team scaling, brand building, and social enterprise.

Featured & Recognized

Oprah Magazine

Recognized for socially responsible business practices and commitment to sustainable, ethical skincare.

Eileen Fisher

Honored for building a social enterprise that supports women entrepreneurs through microloan funding worldwide.

Cornell University

Featured student business at entrepreneurship@cornell. Invited speaker and panelist at Cornell Entrepreneurship events.

The Wall Street Journal

Exponent Beauty featured for its innovative approach to self-activated, clinical-grade skincare.

Foundation

🎓

Cornell University

B.S. in Communication, Applied Economics and Management

Lambda Pi Eta · eLab Startup Accelerator · Cornell Undergraduate Startup and Venture Capital Club · Cornell Entrepreneurs Organization · CALS Ambassador · Guest Lecturer, Cornell Freshman Seminar

Ready to Build Something Together?

Whether you're scaling a startup, launching a product, or need operational expertise — I'd love to hear from you.

merylg12@gmail.com